Serious gaming is a way to increase the engagement of your users. By using several elements based on scientific research in your product, users are more likely to return to your app.
Serious gaming and/or gamification is a broad subject and the possibilities are endless. A great example of serious gaming is the often used rewards system. This system requires your users to perform an action, like completing a small game, like a quiz. As a reward, they will receive points, which can be used to unlock specific rewards.